Latitude Sports Marketing was started in 2005 by Robert Fein. Bob has 15 years of experience in the field of sports marketing.

Bob and Shaquille O'Neal

Bob started in the sports marketing field in 1994 with the creation of Fine Sports Collectibles; FSC grew to become a well known and successful company in the region. Within three years FSC drew the attention of Mounted Memories, one of the country's largest sports marketing companies, resulting in Mounted Memories purchase of FSC in 1997.

Latitude Sports Marketing was established in February of 2005 as a response to the marketplace's need for innovative and fresh ideas in the sports marketing industry. Latitude Sports Marketing kicked of its' inaugural year with a trip to Quebec Canada for a signing session with the National Hockey League's all-time winningest goalie, Patrick Roy. In the short time since Latitude Sports Marketing was established, it has coordinated signings and appearances with notable athletes such as Jerry Rice, Ed McCaffrey, Joe Sakic, and John Elway, to name just a few.

Joe Sakic at a LSM Signing

Latitude Sports Marketing is a full service sports marketing company based in Denver, Colorado. LSM was established to provide exciting, timely sports memorabilia products to retailers, corporations, and charitable organizations.

John Elway with the LSM team

Bob has an extensive and varied background in both the sports collectible and sports marketing industries. He has worked with athletes and agents for signings and appearances in addition to managing a staff of over 15 people. In addition, Bob has also worked with numerous charities. Overall, Bob has over 11 years experience in sales.

Bob & Muhammad Ali

In addition to sports marketing, he has gained years of experience in the field of charitable causes, raising not only revenue but also awareness for several organizations. Most notably, he currently serves on the board for the Crohn's and Colitis Foundation of America. By co-chairing the Monday Night Football Party for the Crohn's and Colitis Foundation of America Bob exhibited his ability to transcend the usual scope of a sports marketing specialist.